You are required to assist the financial director in evaluating the situation and make a recommendation to the Board of Directors of the company on whether or not it should undertake the proposed investment. You are required to take account of relevant financial and strategic factors, challenges and limitations of your analysis. Your analysis should: 1. Commence with an assessment of the current financial performance and strength of the business. 2. An evaluation of the likely future financial performance and strength of the business if it invests in the in-house delivery service alternative. Forecasting of sales should use the Moving Averages Forecasting Technique. This should include ratio analysis and ratios should be calculated using the forecasted figures. 3. An appraisal of investing in the new business premises using appropriate investment appraisal techniques.