This assignment aligns with Module Objective 1.1 (explain why marketing decisions are important) and Module Objective 1.3 (analyze marketing’s role in formulating and implementing strategies). Marketing is defined as a value creation and exchange process in our textbook and articles in the optional readings. It is a common view many marketing scholars hold. However, one criticism of capitalist system is that resources are wasted on exorbitant sums spent to advertise and sell products. Higher costs are generated due to marketing. Eventually, these costs are transferred to consumers. Thus: Marketing wastes money and manipulates people so that they buy things they really don’t need. How do you respond to such a criticism of marketing? Please write an essay to defend marketing.