Identify the hospital you selected within your community. Describe the products, services, and segments provided by the hospital. Describe your community. Market research Identify key factors you would use to measure the demand in your community for each of the products, services, and segments Discuss the major health needs of your community. Identify which market attributes you would rely on to support each of your assessments. Proposal/conclusion Identify one product, service, or segment based on your market research to use in your marketing project plan for the new program. Note: You will use this selection in future assignments. Explain why you selected the product, service, or segment for your hospital and community. Cite 3 peer-reviewed, scholarly, or similar references. Format your assignment according to APA guidelines. Remember to use University Library tools to ensure your paper contains proper grammar and syntax and is not plagiarized. Include a title and references page for your proposal. Submit your assignment.
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