Option #1: Strategic Planning: SWOT Analysis for a Product-based Company Performing a SWOT analysis provides managers with useful information to craft strategically focused marketing efforts for their company or organization. Choose a product-based company and perform a SWOT analysis on it that uses what you’ve learned this week in the course, the company’s latest publicly available information, and research that identifies the company’s strategic position in the market. Write a paper incorporating at least one scholarly journal and two additional sources, that does the following: Describes the company’s history in a brief summary. Provides a SWOT analysis, relying on specific examples and references. Includes a video (e.g., advertisement, etc.) from that company that serves as an example of its strategic focus. Your paper should be clear, concise, and demonstrate knowledge of the concepts presented in this module and course. Document formatting and source citations should be in conformity with the CSU Global Writing Center ().