Google Analytics assignment1. Go to https://analytics.google.com/analytics/web/?utm_source=demoaccount&utm_medium=demoaccount&utm_campaign=demoaccount#/report/visitors-overview/a54516992w87479473p92320289/ ()2. What is the percentage of active vs. returning visitors? How did you find this information? 3. Click on “browser”: What are the top five browsers and what percentages are they? 4. Go to “operating system”: What are the top five computer operating systems? 5. Go to mobile “operating system”: What percentages are Android vs. iOS? 6. Go to “active users”: How many users have there been in the past month? 7. Go to “demographics”: What is the most popular age group? What are the percentages of male vs. female users? How do you think Google knows this information? 8. Go to “interests” and tell me the top “affinity category”. How much revenue has this category produced in Google’s online store? 9. Go to “behavior.” Click on engagement. How long do most sessions last? 10. Go to “conversion probability.” What is the top category (by users) for hitting Google’s online store? 11. Go to “Google ads” and click on “keywords.” What are the top three sets of key words that draw users to the store? 12. Click on “social”. What are the top five social networks driving traffic to the store? 13. Click on “conversions.” Go to “ecommerce” and select “shopping behavior.” How many sessions start in the store (all sessions)? How many actual transactions (sessions with transactions) actually take place? 14. Click on “product performance.” What are Google’s top selling products? 15. Click on “marketing.” Click on “internal promotion”: how many views did the Fall 2019 campaign generate? 16. Pick a category on the site of your choice. Tell me what you picked and what you observed. 17. Describe why Google Analytics is a powerful tool for e-commerce. How might companies use this information to more effectively market their products and services? What might be the challenges of making effective use of analytics? 18. Describe anything else you learned from this assignment.
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