When evaluating a marketing strategy, how important are your product, pricing, promotion, and distribution decisions to the success of your plan? The major post needs to be at least 4 to 5 paragraphs in length. References to read Lavidge, R. and Steiner, G. (October, 1961) A Model of Predictive Measurements of Advertising Effectiveness, Journal of Marketing. Stern, L. and Reve, T. (Summer, 1980) Distribution Channels as Political Economies: A Framework for Comparative Analysis, Journal of Marketing. Robinson, W. (January 10, 1977) 12 Basic Promotion Techniques: Their Advantages and Pitfalls, Advertising Age. Taylor, T. (July 1, 1985) Xerox’s Sales Force Learns a New Game, Sales and Marketing Management.
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